SOCIAL MEDIA MARKETING / CONTENT PRODUCTION / ADVERTISING STRATEGY

Joyous Living Holistic Therapy

As part of my final-year Digital Advertising capstone project, I had an exciting opportunity to work closely with Maree Latus, owner of Joyous Living Holistic Therapy, a wellness service created to provide people with alternative healing therapies such as Reiki and spiritual healing techniques.

My role as a social media marketer and graphic designer involved creating photographic and video promotional material for the social media platforms Instagram and Facebook, researching valuable insights for strategic implementation (eg. keyword research, content pillars, trends, competitor research) as well as having weekly client meetings to inform the client on changes, strategies, and feedback.

APPS USED:

  • Adobe Photoshop

  • Adobe Illustrator

  • Canva

  • Microsoft Excel

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increasing ONLINE engagement / building brand awareness / improving brand image / forging positive client-customer relationships

These key business objectives outlined the requirements of the digital marketing campaign and set clear goals and directions to achieve the client’s desires for growth and improvement.

Social Media content calendar

Joyous Living Instagram page (outcome after 2-month campaign period)

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