This project aimed to raise awareness and educate the Australian public about the realities of identity theft, following the surge in scam messages during and after the global pandemic. The goal was to help people recognize scams more quickly in an increasingly digital world. The campaign introduced a hypothetical government app called Scamera, designed to allow users to easily report scams.
To create a sense of urgency and caution, the campaign utilized a bold visual design, featuring an eye-catching logo, an impactful tagline, and hashtag optimization. Marketing materials that should be combined with an educational pop-up event to promote the mobile app were also created.
Campaign advertisment designed to be broadcast on television and digitally (Youtube, Instagram, Facebook, etc.) to raise awareness and share statistics,